Sky Media and Zip Television Announce Interactive Advertising Agreement
Sky Media and Zip Television Announce Interactive Advertising Agreement
(PRWEB) October 22, 2004
Sky Media, the advertising sales division of BSkyB, has agreed a deal with Zip Television that provides greater flexibility for television advertisers to add interactive enhancements to their commercials. Advertisers on SkyÂs wholly owned channels will now have a choice between alternative iTV solutions from Sky Interactive and Zip Television for their interactive promotions. Zip Television now has agreements in place with four major commercial broadcasters including Sky, Channel 4, Five and IDS (UKTV and Flextech Channels), allowing advertisers to link from linear ads to extended advertising content on the Zip Channel.
Robert Leach, Head of Interactive Services at Sky Media, welcomed the agreement: ÂSky MediaÂs commitment to supporting the growth of iTV advertising means that we welcome the emergence of alternative service providers. We believe that increased choice will act as a stimulus to further strong growth and will encourage even more clients to enhance their campaigns with immersive interactive experiences.Â
Sky has already delivered over 500 interactive campaigns since it launched the UKÂs first iTV campaign in March 2000. ÂSky viewers are already very comfortable and familiar with the red button, says Donna Barradale, Joint Managing Partner at Zip Television, Âmaking this an important agreement for Zip TelevisionÂ.
Zip Television recently announced its partnership with Five and IDS, adding to its first broadcaster partnership with Channel 4.
According to Barradale: ÂZip and Sky share the same goal of demonstrating the effectiveness of iTV and encouraging more advertisers to use the medium as part of their advertising mix. We can now run campaigns across four broadcasters channels, offering even greater coverage of digital satellite audiences.Â.
Zip Television is currently running campaigns on these channels for Veet and Honda.
About Zip Television
Zip Television is a specialist independent interactive television company.
The companyÂs aim is to help shape the future of interactive television by developing new products and services that benefit its clients and support the growth of this new industry.
Zip TV has a detailed working knowledge of the iTV landscape in the UK working closely with the major broadcasters and digital platforms. The teamÂs skills are founded on years of interactive media and creative experience combined with data planning and analysis.
The Zip TV channel is an initiative based on a consortium of advertisers representing 40% of the top 50 TV advertisers. The consortium is taking an active role in the development of this industry as well as share insight and learning to exploit the brand opportunities that this new medium provides.
The Zip TV Channel is the first alternative interactive TV advertising channel. It is available to consortium members and non members who want to use interactive TV backed by research and develop learnings based on their activity.
Members include, Orange, BT, Gillette, P&G, the COI, Unilever, Masterfoods, Camelot, Honda, Reckitt Benckiser and Woolworths.
http://www.ziptelevision.com
Contact:
Anna Vickerstaff
Immediate Future Ltd
0845 408 2031
07810 308 426
Anna.vickerstaff@immediatefuture.co.uk
###
©Copyright 1997-
, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.
The beauty of these blogging engines and CMS platforms is the lack of limitations and ease of manipulation that allows developers to implement rich content and ‘skin’ the site in such a way that with very little effort one would never notice what it is making the site tick all without limiting content and effectiveness.