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PureHero Performance Apparel Selected for the Official Celebrity Gift Bag at the NBC Pre-Emmy Party

San Francisco, CA (PRWEB) August 18, 2006 –

PureHero’s super hero performance apparel has been selected for the official celebrity gift bag for the annual NBC Pre-Emmy Party on August 26, 2006 at Spago Beverly Hills. Hollywood stars and executives will be treated to their choice of sportswear featuring Captain America, Spider-Man, Fantastic Four, and the Punisher.

Noting the success of recent super hero movie blockbusters, PureHero Chief Executive Officer Rob Moon said, “Super hero mythology is as powerful as ever. Who doesn’t fantasize that they have super powers? Even Hollywood stars have dreams. PureHero is thrilled to be involved.”

PureHero was selected for this honor by Nancee Borgnine, Vice President of Marketing for Hollywood Connection. “I was looking for something fun, different and exciting for the gift bag.” said Ms. Borgnine. “PureHero’s shirts are an ideal fit.”

NBC Universal Television Group’s party is annually held the night before the Emmy Awards, and has become a much sought-after ticket. Variety called the event: “the party to be seen at the night before the Emmys.”

For more information, visit http://www.PureHero.com or contact Amy Pang.

About PureHero

PureHero, headquartered in San Francisco, California, develops and markets performance apparel based on popular Marvel Universe Super Heroes. With a partner network with over 25 years of experience in the sports and fitness industry, the company’s vision is to bring great product and design to comic fans, athletes and aspiring Super Heroes everywhere. PureHero’s current product line features cycling jerseys, BMX jerseys, and performance crew shirts with the classic iconography of Spider-Man, Captain America, Fantastic Four, the Punisher and Wolverine (coming soon).

Contact:

Amy Pang

PureHero, Inc.

415-336-6492

http://www.PureHero.com

Marvel, and all related character names and likenesses thereof are trademarks of Marvel Characters, Inc., and are used with permission. 2005 Marvel Characters, Inc. All rights reserved. http://www.marvel.com.

Super Hero(es) is a co-owned registered trademark.

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